As of November 29, Black Friday is behind us, so the hustle and bustle of sales events is over. This year we got some great deals on air fryers, coffee makers, vacuum cleaners, and dishwashers, but we also got some savings on lawnmowers, refrigerators, and dishwashers. It's possible we could've saved thousands.
Those who missed out on the hottest deals, keep an eye on Top Ten Reviews, as we continue to highlight great offers from a variety of retailers.
Black Friday deals: where to shop
I'll be looking out for the best Black Friday deals ahead of the event itself, so your best option is to bookmark this page since we'll be amongst the first to hear when any deals land.
This page will be updated throughout the main event and as we approach Cyber Monday. Keep checking back to this list of retailers who tend to have some of the best Black Friday deals going:
- Amazon: save $100s
- AJ Madison: money off off major appliances
- Best Buy: check out the deals of the day
- Casper: discounts on mattresses and more
- Home Depot: deals on select appliances
- LG: top-tier appliances
- Lowes: major appliances
- Nectar: bargains on everything
- Purple: save on a mattress + base
- Saatva: $100s off mattresses
- Samsung: save on major appliances
- Walmart: shop deals on patio & garden
- Wayfair: deals on outdoor furniture
How to find the best Black Friday deals
To snag the best Black Friday deals, you need to combine preparation, research, and smart shopping strategies.
Plan Ahead: Make a list of what you want to buy. Whether clothing, electronics, or home goods, prioritize your list to focus on high-ticket items or gifts you need.
Research Prices: Before Black Friday, you can use price comparison websites or apps to track price histories to determine whether a deal is truly worth it or a marketing ploy.
Sign Up for Newsletters: You can get exclusive deals and early access to Black Friday sales by signing up for newsletters from your favorite stores.
Use Shopping Apps: Apps and websites (like this one!) that aggregate Black Friday deals from different retailers can help you find the best deals without scouring multiple sites.
Follow Social Media: By following retailers on social media, you can get insider access to deals that aren't widely advertised.
Shop Early: Be prepared to shop early in the morning or even on Thanksgiving night because many retailers launch their online deals early during Black Friday.
Black Friday 2025: FAQs
When is Black Friday 2025?
Black Friday will occur on November 28, the day after Thanksgiving—slightly later than usual for the shopping holiday.
Look out for sales with Amazon, Best Buy, Target, and other brands that will launch early sales. Last year, this happened due to Amazon's second Prime Day sale.
What are we expecting during this year's Black Friday?
During Black Friday 2025, shoppers expect exciting deals, evolving shopping trends, and innovations. Here's what to expect.
Expanded Shopping Period: Retailers will likely extend their Black Friday deals beyond one day. This trend lets consumers shop conveniently and helps retailers manage the increased demand. Deals start in November and continue through Cyber Monday.
Significant Discounts: Retailers will offer big discounts, especially in popular categories like electronics, home appliances, fashion, and toys. Retailers will mark down high-demand items like smart TVs, gaming consoles, and appliances to attract savvy shoppers looking for great deals.
Online Shopping Dominance: With many consumers preferring the convenience of shopping from home, online shopping is expected to continue in 2025. To cater to this trend, retailers will likely beef up their online platforms, offering exclusive deals and streamlined checkout processes.
Personalized Offers: Shoppers may receive tailored recommendations and targeted promotions based on their shopping behavior and preferences, making it easier to find relevant deals with technological advancements and data analytics.
Sustainability Focus: Consumers are becoming more environmentally conscious, so some retailers will highlight green products and eco-friendly campaigns during Black Friday.
Does Amazon do Black Friday?
Amazon is big on Black Friday and offers many deals. From November 21 to November 29, 2024, Amazon's Black Friday event allowed customers to shop millions of deals on popular items, including electronics, home goods, beauty products, and fashion from famous brands like Dyson, KitchenAid, and New Balance.
Amazon usually offers significant discounts on many items during Black Friday Week. The deals on must-have items appeal to those preparing for the holidays. Prime members get early access to deals and free shipping on millions of items, so shopping is better.
Unlike other Black Friday sales, Amazon's Black Friday focuses on online shopping, so you can browse and buy from the comfort of your home. With its extensive inventory, shoppers can find deals on many things, including digital games and subscriptions, which are also heavily discounted during this time. Amazon's landing page is always updated with holiday deals leading up to Black Friday, making it a central hub for bargain hunters.
Black Friday vs Prime Day
After Thanksgiving in the United States, Black Friday is the unofficial start of the holiday shopping season. In contrast, Prime Day is a relatively newer event created by Amazon in 2015 to celebrate its Prime membership, when retailers slash prices on a wide range of products to attract consumers. It happens in mid-July and is only for Amazon Prime members.
It's known for its huge discounts on electronics, clothing, and doorbuster deals, which draw many shoppers to physical stores. Online and brick-and-mortar retailers all participate, creating a competitive environment. Amazon's Prime Day, on the other hand, focuses on its products, like Echo devices and Fire tablets, along with discounts on third-party stuff. There are some great deals on Prime Day, but they're mostly tech and home stuff.
Black Friday often sees a mix of in-store and online shopping, with many consumers lining up early to snag limited-time deals. It's a bit hectic, but it's fun. On the other hand, Prime Day is mainly an online event, so you can shop from the comfort of your home.
Is Black Friday the biggest sale of the year?
Yes, Black Friday is widely regarded as the biggest sale day of the year, particularly in the United States. It's the day after Thanksgiving and is the unofficial start of the holiday shopping season. Retailers offer some of their biggest discounts, attracting millions of in-store and online shoppers over the years.
Black Friday has been known for deep discounts and promotional sales. Many consumers plan their shopping around this day, making it as much of a cultural phenomenon as it is a commercial phenomenon. Often, it's cited as the busiest shopping day of the year, with retailers prioritizing it along with Cyber Monday.
Although sales numbers have fluctuated recently, Black Friday remains a critical day for retailers. For example, millions of online sessions are recorded on e-commerce platforms despite some fluctuations. There's some evidence that Black Friday's dominance is being challenged by other shopping events and changing consumer habits, but it still holds a big place in the retail calendar.
As the anticipation of Black Friday grows, many retailers start their discounts early, resulting in early sales and promotions. This reflects the changing retail landscape, where consumers look for deals all year round, not just on one day.
Black Friday vs Cyber Monday
The biggest shopping days of the year, Black Friday and Cyber Monday, each have unique characteristics and shopping experiences.
In the United States, Black Friday is the day after Thanksgiving, when holiday shopping starts. With retailers offering huge discounts to attract consumers, it's become synonymous with in-store shopping. Meanwhile, Cyber Monday is the Monday following Thanksgiving, and it's meant to encourage online shopping. It emerged in 2005 as a way to target consumers who wanted to shop from home after Black Friday.
Black Friday is characterized by a busy atmosphere, with many people flocking to physical stores to take advantage of "doorbusters" and limited-time deals. This often leads to long lines and a competitive shopping environment. Conversely, Cyber Monday is mostly an online shopping event where consumers can browse and buy stuff from the comfort of their homes. Online shopping on Cyber Monday means shoppers can avoid the crowds and shop anytime.
Black Friday and Cyber Monday offer huge discounts, but the available products vary. Black Friday is usually all about electronics, clothes, and home stuff, often highlighting major brands. Cyber Monday, on the other hand, tends to focus mostly on electronics, technology, and online-exclusive deals, so it's a great time for electronics, gadgets, and digital.
