The best Reel Deals 2024

Black Friday sales 2023

Black Friday deals collage

(Image credit: Future)

Staff-picked deals:
1. Quick Links
2. Best deals now
3. TVs
4. Mattresses
5. Apparel
6. Apple
7. Streaming
8. Headphones
9. Appliances
10. Robot vacuums
11. Laptops
12. Gaming
13. Smart home
14. Date & Details

Black Friday marks the start of the holiday shopping season. Although Black Friday deals are technically over, there are plenty of Cyber Week deals you can shop. Retailers are still offering some epic deals on TVs, laptops, headphones, apparel and more, and we are curating the very best sales that are worth your time. 

If we were to count up all the years our team has been covering Black Friday, there is over a century of expertise, and that know-how helps in separating the ho-hum discounts from the truly awesome sales. In fact, we do most of our big purchases during this major shopping event — it's fun to watch the team show off all their must-haves from a new OLED TV to a robot vacuum, and everything in between.

So what Black Friday deals are being extended through the end of the month? Well, if you're shopping for a new TV, Best Buy is offering the best Black Friday TV deals we've ever seen with discounts on our favorite OLED TV and our favorite budget TV of 2023. If you're feeling sleepy, there are a ton of Black Friday mattress deals happening right now slashing the price of expert-recommended beds, weighted blankets, pillows, and everything sleep related. 

Be sure to bookmark this guide as we'll be updating it to bring you all the best deals. And check out our Black Friday coupons page for more tips and ways to save. Our Cyber Monday deals hub is also live so you can get big savings. 

Bose QuietComfort 45: was $329 now $199 @ Bose

Bose QuietComfort 45: was $329 now $199 @ Bose
The Editor's Choice Bose QC 45 offer enhanced active noise cancellation, better sound, and longer battery life than their predecessors. In our Bose QuietComfort 45 review, we said they're a no brainer for Bose fans who want to swap out their older QC headphones for something more modern, or shoppers who want first-class Bose noise cancellation at a cheaper price than the premium Bose 700. The Bose Store now has them at their lowest price ever.

Preferred partner (What does this mean?)

Black Friday deals — Quick links

Best Black Friday deals right now

TVs

Mattresses and bedding

Apparel

Apple

Streaming

Headphones and Speakers

Appliances

Robot vacuums

Laptops

Gaming

Smart home

Black Friday 2023 - what you need to know

When is Black Friday 2023? 

The actual Black Friday date changes every year, but this year's Black Friday is happening right now — November 24, 2023. 

However, Black Friday has become much more than just a single day. Retailers started offering early deals in October and the trend has continued. Likewise, Black Friday won’t end when November 24 draws to a close. Plenty of the best deals will stretch into the weekend as retailers gear up for Cyber Monday (Nov. 27). 

When to start looking for Black Friday deals? 

Retailers have been offering their Black Friday deals earlier than ever, and we're continuing to see stock levels remain high during the big day today. If anything we expect to see more steep discounts in the coming days towards Cyber Monday

Last year Apple devices, OLED TVs, gaming laptops and more were all cheaper in the runup to Black Friday than they were on the day itself, so don’t assume that waiting is the best strategy. If you see a deal you like, grab it now or you may regret it.

It’s also important to remember that it’s not uncommon for stock issues to plague Black Friday, especially on the most popular items. So if you take advantage of early deals you’re not only in with a shot of getting a deal that matches or beats the final Black Friday price, but you’ll also avoid the chaos that comes with the day itself.  

How to find the best Black Friday deals?  

The obvious answer is to stick with Tom’s Guide as we’ll be updating this page regularly as we approach Black Friday 2023. We’ll also have in-depth coverage across every major product category from TVs to running shoes. We’re here every single day before, during and after Black Friday to ensure that you never miss a lowest price ever discount or an epic deal. 

Alongside regularly checking our Black Friday coverage, it helps to be diligent and do your research. If you’re in the market for a particular product, be sure to check prices across multiple retailers. Don’t just assume Amazon is giving you the best deal check the likes of Walmart, Best Buy, Target and more before clicking "buy now."

It also helps to know the price history of an item so you can check you're getting a real deal rather than a fake discount. Tools like CamelCamelCamel are especially useful when checking what a product has sold for in the past and figuring out the best deals. 

Who will offer the best Black Friday deals in 2023?

Every retailer has Black Friday deals available. However, if you're wondering who has the best Black Friday deals — the answer varies based on what you want to buy. For instance, Amazon, Best Buy, and Walmart tend to dominate when it comes to deals on 4K TVs, laptops, and smartwatches. 

For deals on apparel and home goods, we recommend turning to stores like Macy's, Wayfair, and Bed Bath & Beyond. Home goods is a broad topic and also includes mattresses. If you're shopping for the latter, mattress manufacturers tend to offer the best and biggest discounts, oftentimes undercutting box retailers like Macy's and Amazon. 

Black Friday deals and Apple

MacBook Air 15 deals

(Image credit: Future)

iPhone 15: The iPhone 15 hit stores on September 22, but I'm already seeing iPhone 15 deals that offer Apple's new flagships for free. You'll have to jump through the usual hoops (trade-in your old phone and/or sign up for an unlimited plan), but you can expect to see freebie deals from now through the end of the year. Will iPhone 15 deals get better on Black Friday? If you don't plan on switching carriers, you might see better trade-in values or bundles, but deals won't be that drastically different than the ones I'm seeing now. 

MacBook deals: Earlier this summer Best Buy offered the 13-inch MacBook Air M2 for $899, which is not only an amazing value, but the lowest price ever for this current-gen MacBook Air. There's a good chance we'll see it hit $849 in November, but it may come via a My Best Buy member-only deal. Other models like the 13-inch MacBook Air M1 and 15-inch MacBook Air M2 could hit $699 and $999, respectively. That would be $50 and $100 cheaper than their lowest price points for 2023. 

Black Friday deals and games consoles

Buying a PS5 or Xbox Series X console will be a lot easier this year. Gone are the days of hunting for restock. On a few occasions, we've even seen a few noteworthy PS5 deals and Xbox Series X deals. I expect to see $50 off the PS5 Disc console and $50 off bundles, such as the PS5 with Fantasy XVI bundle. Controllers will also be on sale with prices from $49. If you already have a PS5 console, look for deals on PS5 SSDs. 1TB drives from Crucial, WD, and Samsung have sold for as low as $69 at Amazon and Best Buy.

Meanwhile, Xbox Series X deals are a little harder to come by. However, I expect to see deals as low as $469 from retailers like Amazon and Woot. Another retailer which tends to offer surprise Xbox Series X deals is Dell. The retailer has offered the console for as low as $474 bundled with a $75 gift card.

Why is it called Black Friday? 

Black Friday deals

(Image credit: Shutterstock)

The use of the term "Black Friday" to describe the retail holiday dates back to 1961 in Philadelphia. It was used to describe the crowded pedestrian and vehicle traffic that resulted the day after Thanksgiving. By 1975, the term had gained traction and was being used outside of Philadelphia. 

These days, retailers have a different explanation for the term. For many companies, Black Friday marks the point in the calendar year when companies go "in the black," or finally begin to turn a profit for the year. The profit they make is due to the surge in shoppers looking for holiday deals. 

Black Friday sales 2023

Black Friday deals collage

(Image credit: Future)

Staff-picked deals:
1. Quick Links
2. Best deals now
3. TVs
4. Mattresses
5. Apparel
6. Apple
7. Streaming
8. Headphones
9. Appliances
10. Robot vacuums
11. Laptops
12. Gaming
13. Smart home
14. Date & Details

Black Friday marks the start of the holiday shopping season. Although Black Friday deals are technically over, there are plenty of Cyber Week deals you can shop. Retailers are still offering some epic deals on TVs, laptops, headphones, apparel and more, and we are curating the very best sales that are worth your time. 

If we were to count up all the years our team has been covering Black Friday, there is over a century of expertise, and that know-how helps in separating the ho-hum discounts from the truly awesome sales. In fact, we do most of our big purchases during this major shopping event — it's fun to watch the team show off all their must-haves from a new OLED TV to a robot vacuum, and everything in between.

So what Black Friday deals are being extended through the end of the month? Well, if you're shopping for a new TV, Best Buy is offering the best Black Friday TV deals we've ever seen with discounts on our favorite OLED TV and our favorite budget TV of 2023. If you're feeling sleepy, there are a ton of Black Friday mattress deals happening right now slashing the price of expert-recommended beds, weighted blankets, pillows, and everything sleep related. 

Be sure to bookmark this guide as we'll be updating it to bring you all the best deals. And check out our Black Friday coupons page for more tips and ways to save. Our Cyber Monday deals hub is also live so you can get big savings. 

Bose QuietComfort 45: was $329 now $199 @ Bose

Bose QuietComfort 45: was $329 now $199 @ Bose
The Editor's Choice Bose QC 45 offer enhanced active noise cancellation, better sound, and longer battery life than their predecessors. In our Bose QuietComfort 45 review, we said they're a no brainer for Bose fans who want to swap out their older QC headphones for something more modern, or shoppers who want first-class Bose noise cancellation at a cheaper price than the premium Bose 700. The Bose Store now has them at their lowest price ever.

Preferred partner (What does this mean?)

Black Friday deals — Quick links

Best Black Friday deals right now

TVs

Mattresses and bedding

Apparel

Apple

Streaming

Headphones and Speakers

Appliances

Robot vacuums

Laptops

Gaming

Smart home

Black Friday 2023 - what you need to know

When is Black Friday 2023? 

The actual Black Friday date changes every year, but this year's Black Friday is happening right now — November 24, 2023. 

However, Black Friday has become much more than just a single day. Retailers started offering early deals in October and the trend has continued. Likewise, Black Friday won’t end when November 24 draws to a close. Plenty of the best deals will stretch into the weekend as retailers gear up for Cyber Monday (Nov. 27). 

When to start looking for Black Friday deals? 

Retailers have been offering their Black Friday deals earlier than ever, and we're continuing to see stock levels remain high during the big day today. If anything we expect to see more steep discounts in the coming days towards Cyber Monday

Last year Apple devices, OLED TVs, gaming laptops and more were all cheaper in the runup to Black Friday than they were on the day itself, so don’t assume that waiting is the best strategy. If you see a deal you like, grab it now or you may regret it.

It’s also important to remember that it’s not uncommon for stock issues to plague Black Friday, especially on the most popular items. So if you take advantage of early deals you’re not only in with a shot of getting a deal that matches or beats the final Black Friday price, but you’ll also avoid the chaos that comes with the day itself.  

How to find the best Black Friday deals?  

The obvious answer is to stick with Tom’s Guide as we’ll be updating this page regularly as we approach Black Friday 2023. We’ll also have in-depth coverage across every major product category from TVs to running shoes. We’re here every single day before, during and after Black Friday to ensure that you never miss a lowest price ever discount or an epic deal. 

Alongside regularly checking our Black Friday coverage, it helps to be diligent and do your research. If you’re in the market for a particular product, be sure to check prices across multiple retailers. Don’t just assume Amazon is giving you the best deal check the likes of Walmart, Best Buy, Target and more before clicking "buy now."

It also helps to know the price history of an item so you can check you're getting a real deal rather than a fake discount. Tools like CamelCamelCamel are especially useful when checking what a product has sold for in the past and figuring out the best deals. 

Who will offer the best Black Friday deals in 2023?

Every retailer has Black Friday deals available. However, if you're wondering who has the best Black Friday deals — the answer varies based on what you want to buy. For instance, Amazon, Best Buy, and Walmart tend to dominate when it comes to deals on 4K TVs, laptops, and smartwatches. 

For deals on apparel and home goods, we recommend turning to stores like Macy's, Wayfair, and Bed Bath & Beyond. Home goods is a broad topic and also includes mattresses. If you're shopping for the latter, mattress manufacturers tend to offer the best and biggest discounts, oftentimes undercutting box retailers like Macy's and Amazon. 

Black Friday deals and Apple

MacBook Air 15 deals

(Image credit: Future)

iPhone 15: The iPhone 15 hit stores on September 22, but I'm already seeing iPhone 15 deals that offer Apple's new flagships for free. You'll have to jump through the usual hoops (trade-in your old phone and/or sign up for an unlimited plan), but you can expect to see freebie deals from now through the end of the year. Will iPhone 15 deals get better on Black Friday? If you don't plan on switching carriers, you might see better trade-in values or bundles, but deals won't be that drastically different than the ones I'm seeing now. 

MacBook deals: Earlier this summer Best Buy offered the 13-inch MacBook Air M2 for $899, which is not only an amazing value, but the lowest price ever for this current-gen MacBook Air. There's a good chance we'll see it hit $849 in November, but it may come via a My Best Buy member-only deal. Other models like the 13-inch MacBook Air M1 and 15-inch MacBook Air M2 could hit $699 and $999, respectively. That would be $50 and $100 cheaper than their lowest price points for 2023. 

Black Friday deals and games consoles

Buying a PS5 or Xbox Series X console will be a lot easier this year. Gone are the days of hunting for restock. On a few occasions, we've even seen a few noteworthy PS5 deals and Xbox Series X deals. I expect to see $50 off the PS5 Disc console and $50 off bundles, such as the PS5 with Fantasy XVI bundle. Controllers will also be on sale with prices from $49. If you already have a PS5 console, look for deals on PS5 SSDs. 1TB drives from Crucial, WD, and Samsung have sold for as low as $69 at Amazon and Best Buy.

Meanwhile, Xbox Series X deals are a little harder to come by. However, I expect to see deals as low as $469 from retailers like Amazon and Woot. Another retailer which tends to offer surprise Xbox Series X deals is Dell. The retailer has offered the console for as low as $474 bundled with a $75 gift card.

Why is it called Black Friday? 

Black Friday deals

(Image credit: Shutterstock)

The use of the term "Black Friday" to describe the retail holiday dates back to 1961 in Philadelphia. It was used to describe the crowded pedestrian and vehicle traffic that resulted the day after Thanksgiving. By 1975, the term had gained traction and was being used outside of Philadelphia. 

These days, retailers have a different explanation for the term. For many companies, Black Friday marks the point in the calendar year when companies go "in the black," or finally begin to turn a profit for the year. The profit they make is due to the surge in shoppers looking for holiday deals. 

Black Friday sales 2023

Black Friday deals collage

(Image credit: Future)

Staff-picked deals:
1. Quick Links
2. Best deals now
3. TVs
4. Mattresses
5. Apparel
6. Apple
7. Streaming
8. Headphones
9. Appliances
10. Robot vacuums
11. Laptops
12. Gaming
13. Smart home
14. Date & Details

Black Friday marks the start of the holiday shopping season. Although Black Friday deals are technically over, there are plenty of Cyber Week deals you can shop. Retailers are still offering some epic deals on TVs, laptops, headphones, apparel and more, and we are curating the very best sales that are worth your time. 

If we were to count up all the years our team has been covering Black Friday, there is over a century of expertise, and that know-how helps in separating the ho-hum discounts from the truly awesome sales. In fact, we do most of our big purchases during this major shopping event — it's fun to watch the team show off all their must-haves from a new OLED TV to a robot vacuum, and everything in between.

So what Black Friday deals are being extended through the end of the month? Well, if you're shopping for a new TV, Best Buy is offering the best Black Friday TV deals we've ever seen with discounts on our favorite OLED TV and our favorite budget TV of 2023. If you're feeling sleepy, there are a ton of Black Friday mattress deals happening right now slashing the price of expert-recommended beds, weighted blankets, pillows, and everything sleep related. 

Be sure to bookmark this guide as we'll be updating it to bring you all the best deals. And check out our Black Friday coupons page for more tips and ways to save. Our Cyber Monday deals hub is also live so you can get big savings. 

Bose QuietComfort 45: was $329 now $199 @ Bose

Bose QuietComfort 45: was $329 now $199 @ Bose
The Editor's Choice Bose QC 45 offer enhanced active noise cancellation, better sound, and longer battery life than their predecessors. In our Bose QuietComfort 45 review, we said they're a no brainer for Bose fans who want to swap out their older QC headphones for something more modern, or shoppers who want first-class Bose noise cancellation at a cheaper price than the premium Bose 700. The Bose Store now has them at their lowest price ever.

Preferred partner (What does this mean?)

Black Friday deals — Quick links

Best Black Friday deals right now

TVs

Mattresses and bedding

Apparel

Apple

Streaming

Headphones and Speakers

Appliances

Robot vacuums

Laptops

Gaming

Smart home

Black Friday 2023 - what you need to know

When is Black Friday 2023? 

The actual Black Friday date changes every year, but this year's Black Friday is happening right now — November 24, 2023. 

However, Black Friday has become much more than just a single day. Retailers started offering early deals in October and the trend has continued. Likewise, Black Friday won’t end when November 24 draws to a close. Plenty of the best deals will stretch into the weekend as retailers gear up for Cyber Monday (Nov. 27). 

When to start looking for Black Friday deals? 

Retailers have been offering their Black Friday deals earlier than ever, and we're continuing to see stock levels remain high during the big day today. If anything we expect to see more steep discounts in the coming days towards Cyber Monday

Last year Apple devices, OLED TVs, gaming laptops and more were all cheaper in the runup to Black Friday than they were on the day itself, so don’t assume that waiting is the best strategy. If you see a deal you like, grab it now or you may regret it.

It’s also important to remember that it’s not uncommon for stock issues to plague Black Friday, especially on the most popular items. So if you take advantage of early deals you’re not only in with a shot of getting a deal that matches or beats the final Black Friday price, but you’ll also avoid the chaos that comes with the day itself.  

How to find the best Black Friday deals?  

The obvious answer is to stick with Tom’s Guide as we’ll be updating this page regularly as we approach Black Friday 2023. We’ll also have in-depth coverage across every major product category from TVs to running shoes. We’re here every single day before, during and after Black Friday to ensure that you never miss a lowest price ever discount or an epic deal. 

Alongside regularly checking our Black Friday coverage, it helps to be diligent and do your research. If you’re in the market for a particular product, be sure to check prices across multiple retailers. Don’t just assume Amazon is giving you the best deal check the likes of Walmart, Best Buy, Target and more before clicking "buy now."

It also helps to know the price history of an item so you can check you're getting a real deal rather than a fake discount. Tools like CamelCamelCamel are especially useful when checking what a product has sold for in the past and figuring out the best deals. 

Who will offer the best Black Friday deals in 2023?

Every retailer has Black Friday deals available. However, if you're wondering who has the best Black Friday deals — the answer varies based on what you want to buy. For instance, Amazon, Best Buy, and Walmart tend to dominate when it comes to deals on 4K TVs, laptops, and smartwatches. 

For deals on apparel and home goods, we recommend turning to stores like Macy's, Wayfair, and Bed Bath & Beyond. Home goods is a broad topic and also includes mattresses. If you're shopping for the latter, mattress manufacturers tend to offer the best and biggest discounts, oftentimes undercutting box retailers like Macy's and Amazon. 

Black Friday deals and Apple

MacBook Air 15 deals

(Image credit: Future)

iPhone 15: The iPhone 15 hit stores on September 22, but I'm already seeing iPhone 15 deals that offer Apple's new flagships for free. You'll have to jump through the usual hoops (trade-in your old phone and/or sign up for an unlimited plan), but you can expect to see freebie deals from now through the end of the year. Will iPhone 15 deals get better on Black Friday? If you don't plan on switching carriers, you might see better trade-in values or bundles, but deals won't be that drastically different than the ones I'm seeing now. 

MacBook deals: Earlier this summer Best Buy offered the 13-inch MacBook Air M2 for $899, which is not only an amazing value, but the lowest price ever for this current-gen MacBook Air. There's a good chance we'll see it hit $849 in November, but it may come via a My Best Buy member-only deal. Other models like the 13-inch MacBook Air M1 and 15-inch MacBook Air M2 could hit $699 and $999, respectively. That would be $50 and $100 cheaper than their lowest price points for 2023. 

Black Friday deals and games consoles

Buying a PS5 or Xbox Series X console will be a lot easier this year. Gone are the days of hunting for restock. On a few occasions, we've even seen a few noteworthy PS5 deals and Xbox Series X deals. I expect to see $50 off the PS5 Disc console and $50 off bundles, such as the PS5 with Fantasy XVI bundle. Controllers will also be on sale with prices from $49. If you already have a PS5 console, look for deals on PS5 SSDs. 1TB drives from Crucial, WD, and Samsung have sold for as low as $69 at Amazon and Best Buy.

Meanwhile, Xbox Series X deals are a little harder to come by. However, I expect to see deals as low as $469 from retailers like Amazon and Woot. Another retailer which tends to offer surprise Xbox Series X deals is Dell. The retailer has offered the console for as low as $474 bundled with a $75 gift card.

Why is it called Black Friday? 

Black Friday deals

(Image credit: Shutterstock)

The use of the term "Black Friday" to describe the retail holiday dates back to 1961 in Philadelphia. It was used to describe the crowded pedestrian and vehicle traffic that resulted the day after Thanksgiving. By 1975, the term had gained traction and was being used outside of Philadelphia. 

These days, retailers have a different explanation for the term. For many companies, Black Friday marks the point in the calendar year when companies go "in the black," or finally begin to turn a profit for the year. The profit they make is due to the surge in shoppers looking for holiday deals. 

Black Friday sales 2023

Black Friday deals collage

(Image credit: Future)

Staff-picked deals:
1. Quick Links
2. Best deals now
3. TVs
4. Mattresses
5. Apparel
6. Apple
7. Streaming
8. Headphones
9. Appliances
10. Robot vacuums
11. Laptops
12. Gaming
13. Smart home
14. Date & Details

Black Friday marks the start of the holiday shopping season. Although Black Friday deals are technically over, there are plenty of Cyber Week deals you can shop. Retailers are still offering some epic deals on TVs, laptops, headphones, apparel and more, and we are curating the very best sales that are worth your time. 

If we were to count up all the years our team has been covering Black Friday, there is over a century of expertise, and that know-how helps in separating the ho-hum discounts from the truly awesome sales. In fact, we do most of our big purchases during this major shopping event — it's fun to watch the team show off all their must-haves from a new OLED TV to a robot vacuum, and everything in between.

So what Black Friday deals are being extended through the end of the month? Well, if you're shopping for a new TV, Best Buy is offering the best Black Friday TV deals we've ever seen with discounts on our favorite OLED TV and our favorite budget TV of 2023. If you're feeling sleepy, there are a ton of Black Friday mattress deals happening right now slashing the price of expert-recommended beds, weighted blankets, pillows, and everything sleep related. 

Be sure to bookmark this guide as we'll be updating it to bring you all the best deals. And check out our Black Friday coupons page for more tips and ways to save. Our Cyber Monday deals hub is also live so you can get big savings. 

Bose QuietComfort 45: was $329 now $199 @ Bose

Bose QuietComfort 45: was $329 now $199 @ Bose
The Editor's Choice Bose QC 45 offer enhanced active noise cancellation, better sound, and longer battery life than their predecessors. In our Bose QuietComfort 45 review, we said they're a no brainer for Bose fans who want to swap out their older QC headphones for something more modern, or shoppers who want first-class Bose noise cancellation at a cheaper price than the premium Bose 700. The Bose Store now has them at their lowest price ever.

Preferred partner (What does this mean?)

Black Friday deals — Quick links

Best Black Friday deals right now

TVs

Mattresses and bedding

Apparel

Apple

Streaming

Headphones and Speakers

Appliances

Robot vacuums

Laptops

Gaming

Smart home

Black Friday 2023 - what you need to know

When is Black Friday 2023? 

The actual Black Friday date changes every year, but this year's Black Friday is happening right now — November 24, 2023. 

However, Black Friday has become much more than just a single day. Retailers started offering early deals in October and the trend has continued. Likewise, Black Friday won’t end when November 24 draws to a close. Plenty of the best deals will stretch into the weekend as retailers gear up for Cyber Monday (Nov. 27). 

When to start looking for Black Friday deals? 

Retailers have been offering their Black Friday deals earlier than ever, and we're continuing to see stock levels remain high during the big day today. If anything we expect to see more steep discounts in the coming days towards Cyber Monday

Last year Apple devices, OLED TVs, gaming laptops and more were all cheaper in the runup to Black Friday than they were on the day itself, so don’t assume that waiting is the best strategy. If you see a deal you like, grab it now or you may regret it.

It’s also important to remember that it’s not uncommon for stock issues to plague Black Friday, especially on the most popular items. So if you take advantage of early deals you’re not only in with a shot of getting a deal that matches or beats the final Black Friday price, but you’ll also avoid the chaos that comes with the day itself.  

How to find the best Black Friday deals?  

The obvious answer is to stick with Tom’s Guide as we’ll be updating this page regularly as we approach Black Friday 2023. We’ll also have in-depth coverage across every major product category from TVs to running shoes. We’re here every single day before, during and after Black Friday to ensure that you never miss a lowest price ever discount or an epic deal. 

Alongside regularly checking our Black Friday coverage, it helps to be diligent and do your research. If you’re in the market for a particular product, be sure to check prices across multiple retailers. Don’t just assume Amazon is giving you the best deal check the likes of Walmart, Best Buy, Target and more before clicking "buy now."

It also helps to know the price history of an item so you can check you're getting a real deal rather than a fake discount. Tools like CamelCamelCamel are especially useful when checking what a product has sold for in the past and figuring out the best deals. 

Who will offer the best Black Friday deals in 2023?

Every retailer has Black Friday deals available. However, if you're wondering who has the best Black Friday deals — the answer varies based on what you want to buy. For instance, Amazon, Best Buy, and Walmart tend to dominate when it comes to deals on 4K TVs, laptops, and smartwatches. 

For deals on apparel and home goods, we recommend turning to stores like Macy's, Wayfair, and Bed Bath & Beyond. Home goods is a broad topic and also includes mattresses. If you're shopping for the latter, mattress manufacturers tend to offer the best and biggest discounts, oftentimes undercutting box retailers like Macy's and Amazon. 

Black Friday deals and Apple

MacBook Air 15 deals

(Image credit: Future)

iPhone 15: The iPhone 15 hit stores on September 22, but I'm already seeing iPhone 15 deals that offer Apple's new flagships for free. You'll have to jump through the usual hoops (trade-in your old phone and/or sign up for an unlimited plan), but you can expect to see freebie deals from now through the end of the year. Will iPhone 15 deals get better on Black Friday? If you don't plan on switching carriers, you might see better trade-in values or bundles, but deals won't be that drastically different than the ones I'm seeing now. 

MacBook deals: Earlier this summer Best Buy offered the 13-inch MacBook Air M2 for $899, which is not only an amazing value, but the lowest price ever for this current-gen MacBook Air. There's a good chance we'll see it hit $849 in November, but it may come via a My Best Buy member-only deal. Other models like the 13-inch MacBook Air M1 and 15-inch MacBook Air M2 could hit $699 and $999, respectively. That would be $50 and $100 cheaper than their lowest price points for 2023. 

Black Friday deals and games consoles

Buying a PS5 or Xbox Series X console will be a lot easier this year. Gone are the days of hunting for restock. On a few occasions, we've even seen a few noteworthy PS5 deals and Xbox Series X deals. I expect to see $50 off the PS5 Disc console and $50 off bundles, such as the PS5 with Fantasy XVI bundle. Controllers will also be on sale with prices from $49. If you already have a PS5 console, look for deals on PS5 SSDs. 1TB drives from Crucial, WD, and Samsung have sold for as low as $69 at Amazon and Best Buy.

Meanwhile, Xbox Series X deals are a little harder to come by. However, I expect to see deals as low as $469 from retailers like Amazon and Woot. Another retailer which tends to offer surprise Xbox Series X deals is Dell. The retailer has offered the console for as low as $474 bundled with a $75 gift card.

Why is it called Black Friday? 

Black Friday deals

(Image credit: Shutterstock)

The use of the term "Black Friday" to describe the retail holiday dates back to 1961 in Philadelphia. It was used to describe the crowded pedestrian and vehicle traffic that resulted the day after Thanksgiving. By 1975, the term had gained traction and was being used outside of Philadelphia. 

These days, retailers have a different explanation for the term. For many companies, Black Friday marks the point in the calendar year when companies go "in the black," or finally begin to turn a profit for the year. The profit they make is due to the surge in shoppers looking for holiday deals.