Amazon have announced that Prime Day will be 16-17 July. According to the retailer, there will be "hundreds of thousands of deals" on a wide selection of popular brands across all categories including electronics, homeware, fashion and beauty across the two-day event. But you can already shop early deals, so you don't necessarily need to hold out—or be a Prime Member (right now, anyway).
To help you get to those early deals I've found the best discounts and included the, in this guide. It's a good indicator for what we can expect this year, which I'm hoping will better some of the Prime Days from the past.
For example, some of the best deals that we saw in last years' Prime Day was on Amazon own-brand. This includes the Ring Video Doorbell which dropped from $99.95 to $54.99 at Amazon, $5 less than the record-low set during Black Friday, and the Blink Video Doorbell which was dropped from $49.99 to $29.99 at Amazon. We also witnessed some of the best coffee makers halved in price, along with some deep discounts on brands including Bissell, Dyson and Shark.
Make sure that you're signed up to Prime Membership to take advantage of all the (hopefully) great deals. We'll update this page as soon as more deals drop, so stick with Top Ten Reviews for the best discounts and advice.
Amazon Prime Day deals
Amazon Prime Day 2024: early deals
- Back to school: essentials from $1.29
- Bissell: upright, cordless and multipurpose cleaners
- Keurig: K-cups and coffee makers
- Ninja: get the Ninja AF101 Air Fryer for $89.85
- Smart Home: Ring Video Doorbell for $49.99
- Vacuum cleaners: prices from $33
Amazon Prime Day 2024: what you need to know
When is Amazon Prime Day 2024?
Amazon have announced that Prime Day 2024 is to take place 16 - 17 July in the UK and US, with a peppering of early deals up for grabs a couple of weeks prior to the 2-day event.
Last year, we spotted a similar pattern with a a number of epic Prime Day deals available in the couple of weeks running up to the event. Some discounts remained "live" several days following the event itself, too, which would appeal to any last-minute deals hunters for this year's installment.
What is Prime Day?
Amazon Prime Day is a mega two-day event full of epic deals on Amazon own brands, and other favorite brands including Dyson, Ninja and Shark. It's exclusively for people with Prime membership, so you won't see the deals unless you're signed up.
According to Amazon, we'll see new deals land as often as every five minutes, which means that the 48-hour event will be similar to previous Prime Day deals we've shopped. In addition to this, Prime members will be able to request access to invite-only deals by signing up on select products.
How do I become an Amazon Prime member?
In order to get access to Amazon Prime Day deals deals you'll need to be an Amazon Prime member. This costs $14.99 per month and you can cancel any time.
However, if you haven't subscribed to become a member before you can take advantage of the 30-day Amazon Prime free trial to buy the deals. You won't be eligible for this if you've used it in past Prime Day sales or if you've signed up to the subscription service before.
Whilst on the free trial you can get all the other membership benefits including free, next day shipping, access to Prime Video and so much more. You can cancel for free any time during the trial whilst you're in the 30-day window, so it's worth considering for sale events such as this.
How does Prime Day work?
Assuming you've signed up for Amazon Prime and you've logged into your account, you'll see discounts across the whole site. In previous years, Amazon Prime discounts have been clearly marked across the site's 12 million+ products, so you know that you're getting the deal because you're a Prime Member.
There are always deals that run throughout the whole of Prime Day, which you can access at any time. Then there are daily Amazon Prime Day deals, which run for 24 hours, or until stock is depleted. And finally, there are Lightning Deals, which appear every few minutes, and run until all the stock of a particular item has been bought up. Sometimes Lightning Deals run for hours, sometimes minutes. Depends what the product is.
Once you've checked out with all your stuff, that expedited Prime delivery will see the products in your home within a few days. It used to be overnight in most areas, but since the explosion in at-home shopping during 2020 (thanks Covid), deliveries— while still free—can take a little longer.
Amazon Prime Day vs Black Friday: what's the difference?
When it comes to scouting for Amazon Prime Day deals and Black Friday deals, both of these major shopping events will have the products and / or devices that you want, for less. There are a couple of key differences, however:
The biggest difference is that Amazon Prime Day provides exclusive discounts and offers only for their Prime members, whereas other retailers share discounts and deals during Black Friday with all shoppers. The timings of the two events are different, too, with Prime Day running two events in the year of late - one in the summer, and the other in fall, with Black Friday historically taking place on the last Friday of November.
Up until recently, Prime Day was a fantastic opportunity to buy smart home devices such as the best video doorbells, smart speakers and smart lights, and Black Friday was an opportunity to obtain large appliances, furnishings, mattresses and other household goods. However with Prime Day now becoming a fixture not once but twice in the year, and a growing demand, brands listed with Amazon are jumping on the band-wagon so that you can get your hands on a wider selection of products.
Last year's top 10 deals
