AT&T Unlimited Your Way lets the whole family get their perfect cell phone plan

AT&T Unlimited Your Way lets the whole family get their perfect cell phone plan
(Image credit: Shutterstock)

If you’re on the hunt for a new family cell plan but don’t like how inflexible they seem to be, then AT&T’s recently announced “Unlimited Your Way” plans might be just what you’re looking for. AT&T Wireless is one of the best cell phone providers in the country, but until now it has been rather rigid in its family plans, forcing all users on the plan to use the same rate plan, with the same data limits and restrictions regardless of their needs.

Well no more, as AT&T’s Unlimited Your Way plans now let everyone on the family plan choose from the three different unlimited wireless plans on offer - starter, extra, or elite - to help meet their individual needs.

This means that if you’re a light user who doesn’t need much data, you can stick with the starter plan while your TV streaming obsessed family members can choose the Elite plan, which comes with extra premium data and a HBO Max subscription built-in.

Sign up to AT&T Unlimited Your Way

Sign up to AT&T Unlimited Your Way and choose the ideal unlimited plan for each family member. Rates start at $35 per month per line when you get four lines. Each family member can choose between AT&T Unlimited Starter, Extra, or Elite.

HBO Max

(Image credit: HBO)

Each family member can choose the plan to suit them, and pay the fee for that plan while still getting the savings that come with a family plan when compared to multiple individual plans. The plans available at this time are:

  • AT&T Unlimited Starter: $35 per month (assuming 4 lines on family plan)
    Unlimited minutes, texts, and data, 5G access, spam and fraud blocking.
  • AT&T Unlimited Extra: $40 per month (assuming 4 lines on family plan)
    Unlimited minutes, texts, and data, 5G access, 15GB hotspot data, 50GB premium data, advanced security features. 
  • AT&T Unlimited Elite: $50 per month (assuming 4 lines on family plan)
    Unlimited minutes, texts, and data, 5G access, 30GB hotspot data, 100GB premium data, HBO Max, advanced security features. 

In a press release on its website, AT&T Mobility’s executive vice president and general manager David Christopher said: “We recognize that individuals have different wireless needs and not all family members want the same rate plan. With the launch of Unlimited Your Way we’re making it simple – now customers can pick the best combination of unlimited wireless plans for each family member.”

If you’re looking to sign up to AT&T but aren’t sure what its network coverage is like in your area, our handy guide will show you how to find the cell phone coverage maps for each provider, including AT&T. If you do decide to go with AT&T’s great new family plan setup, then check out our best smartphones guide to help your family choose their perfect handsets. Our top pick is currently the Samsung Galaxy S20.

Ian Stokes

Ian Stokes is the Tech Editor here at Top Ten Reviews. He has extensive experience in tech and games journalism, with work published on IGN, Kotaku UK, Waypoint, GamesRadar, Trusted Reviews, and many more. You'll find him covering everything from smartphones and home computers to 3D printers and headphones. He's also our resident cocktail expert.