Top Ten Reviews has been providing insights on the best consumer products and services for nearly two decades. Our mission is to help you live better, smarter, and healthier in your everyday life. We cover a wide range of topics—from gas grills to vacuum cleaners—and every piece of content on our site is written and edited by experts in their respective fields. We often enlist professionals to review our articles, features, and guides to ensure the advice we offer is top-notch. After all, if we don’t get it right, we aren’t fulfilling our goal of helping you live better, and you may be less inclined to trust our reviews and revisit our site.
Our website focuses on providing buying advice and helping you understand what you’re purchasing and the options available to you. There are more choices than ever when it comes to spending your money. Whether you're looking to buy something for your home, workplace, or backyard, navigating through a wealth of information and learning about new products can be time-consuming. Ideally, it would be great if you could choose the ten best products, take them home to try out and return the nine that don’t meet your needs. Unfortunately, we often don’t have the luxury of time.
We not only filter the best products and services for you through our buying guides, but we also provide a detailed breakdown of each item in our individual reviews. Additionally, we create features around various topics to help you understand technical terminology and offer general tips. Our goal is to simplify your buying decisions and provide insights that will help you live better in various aspects of your life.
Meet the team
Caroline is the Deputy Editor of Top Ten Reviews. Joining Future at the start of 2021, she has since served her time across all of the company’s home titles, including Real Homes, Ideal Home, Livingetc, and Homes&Gardens. Caroline has spent years testing out products for the home, which she trials in her cozy one-bedroom basement apartment in Suffolk, UK. She’s passionate about helping people choose the very best appliances, tech, and anything else that might make their lives easier, more cost-efficient, or just more fun.
Jennifer is Editor of Top Ten Reviews looking after the day-to-day output of the site. With 10+ years of editorial experience across retailer and publishing brands, Jennifer has written for a variety of publications including TechRadar, Homes&Gardens and Real Homes.
Knowing how important it is to get the right tool for the job, and to save money wherever possible, Jennifer is rigorous when it comes to reviewing appliances and smart home devices. She wants them all to perform as promised and to stand the test of time, which are tough challenges that not all can live up to.
When she's not researching, strategizing or writing, you can either find Jennifer out in the yard or at a local park with her young family.
How we work
We have assembled a team of writers and reviewers who bring specialized skills and expertise, supported by a knowledgeable group of editors in each content area. We monitor trends, follow industry news, connect with thought leaders, and monitor advancements in-home services and technology to determine what we review and cover on our site.
Our Editorial team analyzes the data they collect to identify noteworthy products and services. Their selections are based on several factors, including cost, availability, and popularity. Sometimes, they suggest a few dozen products for review; at other times, they may propose even more. Once the final list is complete, our reviewers reach out to manufacturers to request no-strings-attached samples or products available on loan. Most manufacturers are willing to provide samples—regardless of the risk of a negative review—because they have confidence in the quality of their products. In cases where a product sample is not available, we purchase the item just as you would.
With the products in hand, our reviewers begin a meticulous review process. They use the products as you would, along with standard tests to compare items within a category. For example, they assess battery life for phones or laptops and cleaning power for washing machines. This comprehensive approach allows us to identify and communicate each product’s strengths and weaknesses in a clear and understandable way.
Our tests collect data on features, ease of use, durability, and the level of customer support provided by the manufacturer. We then formulate a score for each product, factoring in price as well. There may not always be a single "best" product in a category, as each one has its own strengths and weaknesses. In these cases, we determine which product is best "for most people."
On some occasions, we leverage our expertise and seek additional expert advice and user reviews to create lists of the best products that we cannot currently review. We clearly indicate when this is the case and strive to conduct a full review when we can obtain the product. Examples of this approach can be seen with hot tubs and swim spas, where we conduct thorough research, consult other experts, and browse user reviews and forum complaints, along with how manufacturers addressed these issues.
For more information about our review process, please visit our How We Test page.
How we make money
At Top Ten Reviews, we take editorial integrity seriously. Our goal is to ensure that you are satisfied with the products or services we recommend, as we want you to return for future advice.
In most cases, we earn money when you click a link and purchase a product. After a brief cooling-off period, we receive a small percentage of your purchase, known as an 'affiliate fee.' Since affiliate fees are largely standard, we won't steer you towards one product over another or to any particular retailer. Our priority is to help you find the right product or service for your needs.
Once our reviews are complete and published, our commercial team may explore various ways to generate additional revenue. This could include traditional advertising, sponsorships, or lead generation. Please note that sponsored content is marked. You can learn more about how Top Ten Reviews funds its content.
It's important to clarify that these monetization methods do not influence the review scores assigned to products, services, or companies. We do not accept commercial funding or individual payments to include a product for review or to alter any aspect of the review content or score.
We utilize these revenue streams to support our staff, purchase products for review, equip our offices with the best testing tools, and consistently expand the range of products and services we review.
Editorial independence
No outside party determines what products we review or the content of our reviews. Top Ten Reviews accepts advertising and enables visitors to purchase the items we evaluate through buy buttons. However, these revenue relationships are handled by the Future ad-sales and e-commerce teams, and neither they nor advertisers are permitted to influence our coverage.
Top Ten Reviews is an IPSO (Independent Press Standards Organisation) member, which regulates the UK print and digital news industry.
We abide by the Editors’ Code of Practice and are committed to upholding the highest standards of journalism. If you think that we have not met those standards and want to make a complaint, please contact legal@futurenet.com
If we cannot resolve your complaint, or if you would like more information about IPSO or the Editors’ Code, contact IPSO on 0300 123 2220 or visit www.ipso.co.uk.
Affiliate & Advertising Disclosure
We strive to provide unbiased editorial content created by our journalists and writers. However, we also need to cover our team's salaries and website expenses, so we generate revenue in several ways. Occasionally, we use affiliate links to products and services on retailer sites, which means we may receive compensation if you click on those links or make purchases through them. Additionally, we sometimes publish advertorials (paid-for editorial content) and sponsored content on our site. When this occurs, the content is clearly labeled as sponsored or promoted, ensuring you can easily distinguish between editorial and non-editorial content. Future PLC is our parent company, and you can find more details on our terms and conditions page, which is available for your review.
Privacy policy
Top Ten Reviews is part of Future PLC. We are both fiercely committed to protecting your privacy. Please have a look at our in-depth privacy policy to find out more.
