Management Team
Our management team leads TopTenREVIEWS with depth and experience. Their expertise includes technology, management, marketing, writing, web development, design and sales. Many of the Utah-based management team have worked together before which has helped create a unique synergy and extremely effective and cohesive team.
| Jerry Ropelato | Chief Executive Officer |
| Stan Bassett | President |
| Mark Westlake | Chief Revenue Officer |
| Michael W. Eltzroth | Vice President Business Development |
| Marc White | Chief Financial Officer |
| Jared Page | Vice President Content Development |
| Gerald Nichols | Chief Information Officer |
| DeLonie Call | Vice President of Human Resources |
| Mark Fredrickson, APR | Director of Corporate Communications |
| Robin Belnap | Controller |
Jerry Ropelato, Chief Executive Officer
Jerry Ropelato founded TopTenREVIEWS, Inc. in 2003 and serves as Chief Executive Officer. Jerry's extensive 28 years in technology and management, combined with his entrepreneurial experience, has helped him start two successful businesses and bring to market dozens of software products - totaling more than 30 million software installations. Mr. Ropelato has gained a reputation for his contributions to Internet marketing and ability to lead websites to top traffic rankings.
Prior to TopTenREVIEWS Mr. Ropelato served as Chief Operating Officer of ContentWatch, and Chief Technology Officer of iAccess. In 1993, he founded Vitrex, Inc., an IT outsourcing company. Vitrex grew to 200 employees and received an Inc. Magazine #57 growth rating in 1998. Jerry has held positions with notable Iomega Corporation as manager of their software development team and various consulting positions that span a 12-year period in his early career.
Mr. Ropelato is an accomplished public speaker, recognized Internet Safety expert and author of two technology/marketing books "iSeries Visual Age for Java" and the soon to be released, "Internet Catapults". He is an active member of many corporate and university boards of directors. Mr. Ropelato received his bachelor of science degree in accounting and data processing from Weber State University.
Stan Bassett, President
Stan Bassett is President of TopTenREVIEWS. With his strategic marketing and sales experience in the retail channel, Stan drives TopTenREVIEWS' review strategy.
Before TopTenREVIEWS, Stan was Executive Vice President ofMarketStar, an Omnicom company, where he was responsible for the strategic management and business development of retail clients such as Sony, LG, Canon, Motorola, Office Depot and Whirlpool. He developed innovative field marketing campaigns to deliver predictable, measurable results, including account satisfaction, retention, profitability and loyalty.
Stan received a bachelor of science degree from Brigham Young University in financial planning. He has completed Omnicom's Senior Management Program and is a two-time Omnicom Catalyst Award Winner in Marketing and Sales Integration.
Mark Westlake, Chief Revenue Officer
Mark Westlake served as Executive Vice President of Sales and Content of HowStuffWorks, Inc Mr. Westlake served as the Senior Vice President of Sales and Marketing of About.com where he oversaw the sales, marketing and ad operations for About.com, a top 10 Web site owned by The New York Times Company.
Prior to About.com, he served as the Chief Revenue Officer of Streetmail.com and held other sales management positions at Juno ... (United Online) and Cox Interactive Sales, a division of Cox Enterprises. At Cox Interactive, Mr. Westlake helped launch AutoTrader.com, CIMedia, Gamesville (part of the Lycos Network), ETOnline, The Sportingnews.com and Tribune Interactive. Mr. Westlake held sales positions within traditional media companies such as Hearst, Family Media and Times Mirror, as well as agency experience at Geer DuBois and Margeotes Fertitta & Weiss.
He served as a member of the executive management team that sold About.com to The New York Times Company. Prior to the sale, Mr. Westlake managed sales operations for About's primary business divisions, About.com and the contextual advertising network, Sprinks, helping to position it for the successful November 2003 sale to Google. He also served as a member of the executive management team that sold HowStuffWorks.com to Discovery.
Michael Eltzroth, Vice President Business Development
Michael Eltzroth is the Vice President of Business Development and co-founder of TopTenREVIEWS. Michael's extensive sales and management experience, over 25 years, began in 1981 and includes consulting positions with top manufacturers General Motors, Honda and Acura.
With the explosive growth of the IT Industry, Michael joined Vitrex Corporation in 1995 as a Senior Account Manager where he consistently earned top sales recognition, leading to his promotion in 1998 as Director of Outsourcing and Strategic Partnerships. He was a key contributor to Vitrex, Inc. earning the prestigious Inc. 500 Award in 1998.
Michael has extensive experience working with Fortune 500 companies in the areas of sales, technology, and strategic partnerships. Possessing a combination of technical knowledge and marketing savvy, Michael creates strategic global relationships with his clients that produce results.
Mr. Eltzroth received his bachelor of science degree in communications and business management from Purdue University.
Marc White, Chief Financial Officer
Marc brings 20+ years of financial leadership and a passion for value optimization and continuing excellence, particularly with planning and reporting organization performance.
For the past several years Marc has helped lead a number of VC and Angel backed international technology firms as CFO, Interim CFO, Sr. Consultant or Board member/advisor, directing multiple M&A deals and helping facilitate millions in equity and debt funding and deployment.
Prior to that Marc progressed through various accounting, tax and finance positions of increasing responsibility to the role of Americas Group Treasurer while working with a $1B international manufacturing organization.
Marc earned honors with a BA in Accounting and also an MBA from the University of Utah.
Jared Page, Vice President Content Development
Jared Page brings 11 years of design, management and writing experience to TopTenREVIEWS, which aids him in managing, developing and maintaining the company's network of sites.
Prior to his current position, Jared excelled at developing effective internal and external communications for ContentWatch and Xactware, Inc. His projects have included everything from developing creative for website and software user interfaces to writing and editing highly technical software manuals, marketing brochures, web content, email campaigns and multi-media presentations.
Notable career achievements include his design contributions to the highly successful non-profit organizations Operation Kids, Larry King Cardiac Foundation, Steve Young Foundation for Kids and choiceHumanitarian.
Mr. Page graduated from Brigham Young University with a bachelor of arts degree.
Gerald Nichols, Vice President and Chief Information Officer
Gerald Nichols, TopTenREVIEWS Chief Information Officer, has more than 20 years of information technology and management experience.
Mr. Nichols has directed software development teams at ADP, Iomega, Ceridian and Health Benefits America. As Vice-President of Consulting at VitrexInc., he directed over 150 information technology consultants.
Gerald's diversified background includes developing, architecting, and implementing CRM, ERP, MRP, HR, finance, accounting and ecommerce software systems. Gerald has published numerous technology articles and has been the keynote speaker at many technology conferences.
DeLonie Call, Vice President of Human Resources
DeLonie Call joined TopTenREVIEWS as Vice President of Human Resources with 20 years experience in management and executive-level human resources positions.
She has extensive HR leadership experience in technology companies including Vice President of Human Resources for ClearOne Communications, where she received recognition for her contribution to attracting and retaining talent.
She also held positions of Director of Human Resources at Iomega Corp. andVitrex, as Vice President Human Resources. She served as a member of the Dean's Advisory Council for the Goddard School of Business at Weber State University.
Ms. Call graduated from Weber State University with a bachelor of science degree in business management and economics.
Mark Fredrickson, APR, Director of Corporate Communications
Mark directs the strategic public relations program for TopTenREVIEWS, including strategic planning, media relations and TopTenREVIEWSbranding.
His experience includes creating and executing PR campaigns in the consumer, business and technology industries, along with developing marketing plans that include analyst relations, Internet marketing, events, branding and product packaging.
Prior to TopTenREVIEWS, Mark was director of corporate communications at WiLife and Director of Marketing and PR at NextPage. His campaigns include coverage in BusinessWeek, Fortune, Forbes, The New York Times, The Wall Street Journal, USA Today, The Associated Press and The Washington Post. He was also a Utah Department of Transportation spokesperson for the I-15 Reconstruction Project in Salt Lake City, one of the largest highway reconstruction projects in history.
He received his bachelor's degree in public relations from Brigham Young University in 1993 and is accredited in public relations by the Public Relations Society of America.
Robin Belnap, Controller
Robin Belnap, TopTenREVIEWS Controller, manages and executes all duties related to the company's accounting and human resources. Before joining TopTenREVIEWS, Robin competently and effectively filled the role of controller with Living Scriptures, Inc where she managed numerous accounts and fulfilled all human resource responsibilities.
She has also owned and operated a profitable full-service financial consulting company where she advised in tax planning, prepared taxes, performed audits and provided bookkeeping services for individual, corporate, non-profit and government clients.
Ms. Belnap has over 20 years experience in accounting and human resources and received her bachelor's degree in accounting in 1985 from Weber State University.
